UTOPIA THROUGH ORDER.
Does making things organized or tidying them into some order will become utopia world to some people in some situations?
Mr Gun Kulali’s shop, Theatre Kiosk near Tottenham Court Road, is a perfect example to be reorganized.
The shop contains about 100 products from drink, candy to umbrella and map. Instead of organize things based on the category only, colours can become an important element to attract customer.
Red, yellow, green, blue and purple, the shop looks like a rainbow. It also create a new shopping experience after organizing products in the same colour. When you buy Kitkat, do you think about “chocolate area” or “red packaging” ?