Everyday products become more and more convenient which will lead to low awareness of the intrinsic value of them. Would these ordinary products have in themselves the power to invite us to rethink behind everyday use and restore the emotional connection between user and product?
In the 21st century, we have so many products that always cause distraction, confusion and frustration.
Three O’clock helps us to emphasise on just one moment. Unlike a conventional clock, the only hand keeps still and the face rotates around as time passed. User needs to roll the whole clock body to see the correct time at that moment. When you release the clock, it will roll back to the beginning position which is Three O’clock.
Past has gone. Future does not come. What we have is always now.