Britain's dogs population has risen from 5 million in 1970 to 8.3 million today. In 2015, the expense on dogs are 4 times of baby’s expense. BONIO has been baking dog biscuits for 83 years since 1932. 

In the original box, BONIO biscuits put randomly which waste many spaces. Due to the length and width of each biscuit, I created a 115mm cube box. Those organized biscuit also give customer a sense of care.

As man’s best friend, dogs always bring us joy.


As a magic cube, I drew more faces on the different surfaces which create more possibilities for customer to play with and bring them joy as what dog dose. When it on the shelf, several BONIO dog faces will increase the effect to attract customers. The happy face and newspaper reader describe the quality of dogs.